Shoppers today have more choices than ever. “Experience” has become a buzzword for the kind of interactive participation that encourages consumers to visit bricks-and-mortar stores.
But what makes for a good retail experience? And how important is it, really?
As it turns out, a powerful experience is very important to shoppers, according to JLL research. Brands that scored higher in categories related to experience outperformed their rivals in revenue growth, with the exception of mass… Read More