JLL unveiled its Global Food Trends report at ICSC’s Food for Thought conference in New Orleans this week, presenting the results of its search for the world’s biggest innovations in food service. With Americans now spending more on dining than groceries, these mega trends are set to shape the retail, food and beverage industries of tomorrow.
Experience Economy: The aspiration of experience over ownership
- Dinertainment: Consumers are looking for ways to incorporate more entertainment into their meals, whether it takes the form of art, gaming, movie-going or even virtual reality.
- Snobmodalities: Exclusive experiences are on the rise, with diners seeking out VIP food events, luxe menus and high-end versions of common food staples.
Conveni-Tech: The demand for convenient and superior services
- Food on Demand: Food service apps have exploded in recent years, as customers demand even more options and greater convenience. Promising newcomers include MealPal, a subscription-based lunch service, and “Food on the Fly,” which delivers food to hungry travelers stuck at the airport gate.
- iRobot: Life is beginning to imitate art, with technology previously only seen in sci-fi seeping into everyday experiences; examples include robotic “chefs” and meal delivery by drone.
Supply Unchained: Collapsing barriers between consumers and production
- Sourcestenance: More and more restaurants are growing their own ingredients in house, and many beverage brands are eager to show off their innovation in brewing their own beers and distilling proprietary spirits.
- Clean Green: Today’s consumers are increasingly calling for healthy, sustainable food options, with meat substitutes and meat-free restaurants becoming some of the fastest-growing companies in the industry.
Better Business: Where purpose and profit come together
- Carbon FoodPrint: An increasing number of restaurants and food brands have taken charge of their waste, implementing programs that eliminate plastics and repurpose food surplus.
- Food for Good: Putting their money where your mouth is has paid off handsomely for many food brands, who demonstrate a philanthropic side by either donating profits to a good cause or creating community programs.
Youniverse: The desire to be seen and served as unique
- Foodstagram: Instagram-ready novelty foods (think Starbucks’ Unicorn Frappuccino) are high priority for millennials and foodies alike.
- Pick n’ Mix: Food hall culture has taken over the globe, with diners eager for choice and convenience.
Learn about other trends in the food industry and read the whole report here.