How to make your competitors ‘green’ with envy
As commercial real estate ‘matchmakers’ tasked with the demand for engaging experiential building amenities for tenants, we can’t help but want to dive deeper into the psychology of how our workspace affects us on a personal level. More critically, how it affects building-wide relationships- whether it be between broker and owner, tenant and landlord or employee and tenant. And most essentially, how cultivating this relationship translates into productivity and prosperity.
This week, we’re especially interested in how going green by adding green rooftops (see photos below from the rooftop gardens at COOKFOX Architects) and WELL and LEED certifications to buildings in NYC have enhanced relations among all these players. Though measuring the results is complex, the link between green building practices and employee productivity continues to grow.
So how does adding a bit of ‘green’ create more ‘green’ for everyone?
Though office productivity research began about 20 years ago, we all know that reducing energy costs and increasing employee health and productivity are some of the main reasons companies pursue overall sustainability strategies. Sustainable building features like green rooftop gardens and outdoor space continue to enhance personal interaction and communication, ultimately building rapport among employees. Similar to how fitness and therapeutic amenities support personal wellness, the reduction of carbon emissions achieves cost savings, promotes a happy environment and effectively reduces conflict.
From an employee perspective, green practices attract top talent. Although there are a vast number of factors that impact an employee’s productivity, such as organizational management, level of autonomy and recognition within a business, statistics demonstrate that the design and features of a workplace can significantly improve the effectiveness of an employee in performing his/her role.
“CRE investors should be even more interested in promoting green workplace environments,” says Europe-based sustainability analyst Faty Dembele. “With residential, commercial and public buildings accounting for more than an estimated 30% of the world’s energy consumption, this is an area of growing interest for consumers, building owners, tenants and regulators…At the macroeconomic level, boosting buildings’ energy efficiency can increase energy security and lower public budgets, while stimulating productivity and job creation.”
So if you live and work by the old adage, “It’s not what you know but who you know,” check out http://greenblog.jll.com/ and engaging work spaces at Experience Place to enhance your sphere of influence.