When it comes to customer experience, renovation is inevitable
As retailers focus on their online and mobile strategies, customers continue to spend 94 percent of their time shopping in store. In addition, customers have broad expectations – they look for the same experience as they shop across channels and want their offline experience to evolve as their shopping behavior changes.
JLL’s Perspectives on Retail Renovation whitepaper outlines three questions smart retailers are asking themselves NOW in order to deliver the best possible overall experience for their customers today:
- Are we offering an omni-channel experience?
- Are we leveraging the right technology?
- Are we collecting actionable data to help personalize the customer experience?
Download the whitepaper for more details, or check out JLL’s Slideshare (below) for an overview.